Daytona 500 Experience Full of interactive NASCAR exhibits, tours and museums

Daytona 500 Experience – Daytona Beach, Florida


Daytona USA is now called the Daytona 500 Experience. 

The official attraction of NASCAR, Daytona 500 Experience takes you from racing’s origins to the home of the world’s most exciting sport, NASCAR racing!  See the current Daytona 500 winning car in the exact condition when it crossed the finish line.  Try your hand changing a tire or jacking up a race car in a timed pit crew experience. 

For an extra $5 per person, you can put yourself in the driver’s seat and battle for victory in a stock car motion simulator in Acceleration Alley.  The NASCAR 3D IMAX movie takes you for a spin as close to the action as you can get — without strapping on a helmet.  Also included in the admission price is a tram ride tour to see the famed 31-degree, high- banked turns and a trip to Gatorade Victory Lane.  The attraction is open everyday except Thanksgiving day and Christmas day. 

This famed oval is the site of the Winston Cup and the Pepsi 400 among other races, but is best known as the home of “The Great American Race,” the Daytona 500


Exciting things to see at the attraction include:

NASCAR’s Car of Tomorrow

The NASCAR Car of Tomorrow exhibit inside Daytona 500 Experience is a completed version of Jeff Gordon’s No. 24 DuPont Automotive Finishes Chevrolet complete with the Car of Tomorrow body design and features, highlighted by the rear wing.

Daytona 500 Champions Walk of Fame

At the Daytona 500 Champions Walk of Fame, race fans, much like the world famous Grauman’s Chinese Theatre in Hollywood, can mill around the outside of the attraction gazing down at the 3×3 cement blocks that showcase the past 10 Daytona 500 champion’s handprints, right foot and autograph in the legendary cement. During the Pepsi 400 weekend, Kevin Harvick, champion of the 2007 Daytona 500 will partake in this special ceremony.


Richard Petty Driving Experience

Strap in and Hold on! Experience real life racing thrills by riding shotgun in a 2-seat NASCAR-style race car driven by a professional instructor or be in the driver’s seat with your hands on the wheel and your foot on the gas around the 31° banked turns of the historic 2.5 mile Daytona International Speedway.

Interactive Simulators

At ACCELERATION ALLEY, guests are pitted against each other to vie for the checkered flag in the Daytona 500. Daytona Dream Laps is an iWERKS motion simulator ride based on NASCAR’s premier race, the Daytona 500. Take a fantasy ride in Toyota Tundra’s Thunder Road. This two-seat full motion simulator allows riders to experience the thrill of racing in a Toyota Tundra and includes a 360-degree flip!

16-Second Pit Stop Challenge

Grab an air gun, strap on some gloves, and try to beat the clock in this fast-paced test of skill as you try to try to beat the time of our pit crew in this lightening fast stop for gas and tires!

Pepsi IMAX Theatre

The Pepsi IMAX Theatre at DAYTONA USA is the only place in Central Florida where fans can view “NASCAR 3D: The IMAX Experience” in 3D and the award-winning “The Daytona 500: The Movie.

daytona 500 experience museum

Winning Daytona 500 Car

Be part of the biggest celebration of the NASCAR season and See the current Daytona 500-winning car in the exact condition it was when it crossed the finish line in Gatorade Victory Lane. Currently on display is the No. 29 Shell Chevrolet driven by Kevin Harvick who won the 49th annual Daytona 500 on February 18, 2007.

Speedway Tour

See what goes on behind the scenes at the “World Center of Racing” on a 30 minute open-air tram through Daytona International Speedway’s garage area, pit road, and the world-famous 31-degree high banks. The tour also makes stops at Pit Road and Gatorade Victory Lane.

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4th Turn Grill

After exploring the “World Center of Racing” make a pit stop at the 4th Turn Grill. Quench your thirst with an ice cold Pepsi and satisfy your hunger with an entrée from Americrown’s on site grill.

Gift Shop

Commemorate your time at the Daytona 500 Experience and load up on all the gear you need to be the ultimate race fan. The gift shop is stocked with all the Daytona International Speedway, Daytona 500 Experience and NASCAR gear that you could want.

Ticket Office

Race fans can purchase tickets for all the races at Daytona International Speedway, including the Daytona 500 in February and the Pepsi 400 in July right from the ticket office located within the attraction.